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A great feature of cryptocurrency is that you can be more transparent with your numbers, take full advantage of this and make sure to show your investors the metrics they want to see. These metrics are going to be: 1. How much you raised? How many tokens were sold?
Understanding the economics of a crowdsale is extremely important. Each crowdsale is totally different, depending on many factors. These factors include token creation rate, premine amount, coin amount given to founders, etc…. This is an extremely important concept. You need to know how many tokens are going to be created in total and what the rate of distribution is.
For example, currently every 10 minutes, 25 Bitcoin are created. So that equals to Bitcoin created every day. If your token is going to be mined or have a distribution over time, you need to think about the impact it will have to the value. Will the market be able to sustain the amount of token creation per day? Then think about how that distribution will work.
Do you give early miners more tokens and then reduce the amount over time like Bitcoin? What about the opposite creation rate? What about a creation rate that varies by the amount of transactions on the network? As you can imagine, there are tons of different token creation rates that have been tried because it affects the interest in the token and the economics. This is the amount that the developer of the coin will have ownership over.
It can be a fixed amount that is given at the beginning of the token creation process, or can be released to the developers over time. It is very valuable to know how much the founders are taking and if they can create more. The crypto community will turn on you in an instant if you try and cheat and steal. It is very important to get all the details right or they will pick you apart on the bitcointalks of the world.
The last people you want to piss off are the investors. If you do this, then your chances of success are very bad. This community is hypercritical and has a lot of shills and haters that will bash your product no matter what. Once you decide about the crowdsale economics and other details, then you need to pick the platform you want to raise money in. There are no rules about picking just one platform as well, you can raise money across multiple currencies then combine them into one.
You might choose to use multiple platforms to increase the amount of money and awareness. This makes sense if you have something unique that a certain platform would want. For example, you might choose NXT if your token will specifically benefit that network with the feature or functionality it has.
So if it makes sense to tap into multiple platforms with a unique spin for each of them and how they will benefit, then go for it. If you are just using it as a fundraising gimmick, then think twice as you will be sniffed out and haters will attempt to destroy you even more than normal.
Picking the right platform for your crowdsale can be the key to getting the right audience of investors to take notice. You really need to check out each of these and get to know what the community is like. Each is pretty different and will be a big factor in your success.
Mastercoin was the first Bitcoin 2. It has the advantage of being around the longest and led by some really smart people. The real problem with them is they only have a webclient. The best platforms have a local client that can be run to decentralize and distribute the load. This way, there is no ICANN regulated website to get hacked or turned off by some government or corporation. This platform has a bit following in a larger market cap, but the pricing is keeping folks away. They want thousands of dollar to list your token.
This is too expensive for the average person, and why should even a big company reserve a name for that price. This is a great engine, as they have a slick client application and an active development team. Regardless if you hate the controversial distribution of NXT tokens, you should look at the technology from a pure product standpoint and see how mature it is compared to other offerings. The darling of an eccentric genus, this platform is the choice of many new assets as has the network effect of having lots of people and money involved.
Projects like Golem, Augur, Gnosis, Round and many others are based on this token. The objective of these tactics is to raise as much money on the ICO for the least amount of cost. This limits the risk on the project and gets the most bang for the buck. A referral program that incentivize BOTH the friend and referrer is ideal as it creates a role for each and a mechanism to turn investors into paid advocates.
All unique urls have the same landing page and redirect from icosite. Referral is tracked as Goals in Google Analytics or other solutions where data is merged between web referrer traffic and internal ICO sales database. This is the same model that made some mainstream sites massive and is perfect for the network effect peer to peer nature of cryptocurrency projects. Done right, this is the cheapest and most effective way to turn your investors into an army of promoters. A lot of ICOs are working with 3rd parties and other custom solutions for the actual token creation and accepting payments from Bitcoin, ETH and others.
When this is the case, you have to merge your web data with the sales data from the 3rd party, as most likely your ICO landing page is going to be hosted on www. Otherwise, if you are doing it yourself you can setup your tracking like this… Front End html Components Needed:. Investor Account Registration Page ie icoxzy. Dashboard Page ie icoxzy. ICO Buying Page ie icoxzy.
Put GA general tracking codes on all pages. Setup GA Goal and put tracking pixel code on payment confirmation page might be on 3rd party, have to contact them. The more eyeballs the better, of course acquiring paying customers is the ultimate goal, but hooking users to your blockchain is the top priority after ICO.
There are going to be so many competing blockchains that your project needs to stand out from the rest. Even just collecting email addresses can be a good start to building your userbase. Remember that users are also investors, so you have to keep them interested in your project and show growth…or at least tell a good story.
Study how equity prices can levitate when investors believe in the story. For example, look at how Tesla and Amazon can lose money every quarter but the stock price keeps going up. These companies have charmed their investors into believing a narrative, this is exactly what you need to do! The easiest way to grow your userbase is to find ways to convert fiat currencies, ie united states dollars into your cryptocurrency. This is the best way to grow because their is an almost unlimited amount of printed national fiat currencies available worldwide.
If your cryptocoin is only traded against Bitcoin then there is a fairly finite amount of money that can actually be invested into it. From the very beginning investors need to be coddled and handheld to keep believing in you and eventually turned into advocates that will refer their friends and defend against attacks. Competing projects will denounce and smear you, calling your chain a scam.
Investors will hear their scam claims and start to question. Always over communicate with your investors as you want to keep them in the loop and coming to you for information, not letting their imagination run wild from the rumor mills. Most importantly, communicate consistently, this is a marathon not a sprint, and requires ongoing attention to detail. What is a Crowdsale? How about Some Fun Facts about us?
Our Team With employees abroad in Asia and Europe we work at all hours to take advantage of time. Who are we anyway? Team Leader View Profile. Paid Advertising. Affiliate Networks. Social Media. Senior Manager View Profile. She resides in Asia and works day hours. Project Management. Offline Marketing. Viral Marketing. Joy is a certified social media wizard.
She is the ultimate online communicator, and she knows how to pull all the strings. She is the viral mastermind that helps guide the rest of the team. Her commitment to excellence is shown in all of her work. Social Media Management. ICO Marketing. Niche and mainstream advertising networks exposure. Referral Programs. What we offer Private and public affiliate deals. Help with analytic setups to ensure excellent tracking. Proven experience in webmastering and reporting. Technical ICO Consulting.
Technical ICO Recommendations: vanbex. Are you ready to start a conversation? Get in Touch. Contact We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can. Contact email: phil -at- crowdsale. Crowdsale DIY. Dictionary Crowdsale Definition A crowdsale is the use of cryptocurrency to release an asset, like a stock equity, or software token that is required for a particular application to work. Could you be next big winner?
I consent to my submitted data being collected and stored. The original singer of the Pokemon theme tune has just unleashed a new Bitcoin parody version of the song. And it does not disappoint. HBUS has launched a cryptocurrency-themed billboard campaign to sensitize people about the emerging virtual asset class. The company which is the exclusive U.
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